Simple Mobile Case Study

SCOPE

ENGAGING RETAILERS AND CUSTOMERS NATIONWIDE

Client: Simple Mobile, a Verizon Value Brand

Objective: Strengthen retailer engagement and brand presence in non-exclusive stores across the U.S.

Overview: In the competitive landscape of non-exclusive retail stores, Simple Mobile needed a way to stand out and ensure their brand remained top-of-mind among retailers and customers alike. With the flexibility for stores to sell a variety of products, retailer engagement became even more critical for Simple Mobile’s success. To address this, Simple Mobile partnered with MODE to produce their Retailer Connect series—an ambitious initiative that visits dozens of markets every year, bringing together regional stores, leadership, and strategic partners for an unforgettable experience.

In-Store Activation Events

Trade Show Events

Regional Events

SCOPE OF WORK

THE APPROACH

MODE took the reins on producing the Retailer Connect events from start to finish, ensuring each one was a high-impact, memorable occasion that reinforced the Simple Mobile brand.

End-to-End Production: From securing venues to managing logistics, MODE handled every detail of the event production process, allowing Simple Mobile’s leadership to focus on connecting with their retail partners.

Live Entertainment: Understanding the importance of creating an engaging atmosphere, we curated live entertainment that kept energy levels high and attendees engaged throughout the event.

Sponsorship Packages: We developed and managed customized sponsorship packages that allowed strategic partners to showcase their offerings in alignment with Simple Mobile’s brand, adding value for both the partners and attendees.

Booth Displays: MODE designed and executed booth displays that not only attracted attention but also facilitated meaningful interactions between retailers and strategic partners, enhancing the overall experience.

CREDITS

THE RESULT

With MODE’s comprehensive event production, Simple Mobile’s Retailer Connect series became a cornerstone of their retailer engagement strategy.

The events consistently drew in large crowds, fostering stronger connections between Simple Mobile’s leadership and their retail partners. By creating an environment that was both informative and entertaining, MODE helped Simple Mobile reinforce their brand in non-exclusive stores, ensuring that Simple Mobile products remained a priority for retailers.

As Simple Mobile continued to expand into new markets, MODE’s ability to scale and adapt ensured that each Retailer Connect event was as impactful as the last, setting a new standard for retailer engagement in the industry.